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**One of six of The Wall Street Journal's "Best Business Books of 2015"**
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape―with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba―and its inevitable descendants―is both essential and instructive.
- Sales Rank: #140572 in Books
- Published on: 2015-05-12
- Released on: 2015-05-12
- Original language: English
- Number of items: 1
- Dimensions: 9.51" h x .95" w x 6.44" l, .0 pounds
- Binding: Hardcover
- 256 pages
Review
**Selected as one of the Best Business Books of 2015 by the Wall Street Journal**
“Fascinating...stories don't get much better than Alibaba's.” ―The Financial Times
“Few westerners have had the opportunity to be in the inner sanctum of a Chinese company. Erisman makes you feel like you were there through the all trials and tribulations -- from Alibaba's humble origins to its David vs Goliath meetings with the chiefs of eBay, Google and Yahoo, to its remarkable arrival as Internet titan. A must-read, full of practical learning for anyone seeking to understand Chinese entrepreneurship or build the business of their dreams.” ―Nick Arnold, former Head of Marketing, Apple Asia
“A fascinating insider's look at the digital opening of China...Erisman's comprehensive account of "how a schoolteacher rose from obscurity to build the world's largest e-commerce company" provides a dizzying look at this company's startling birth, growth, and success.” ―Publisher's Weekly
“An absolute delight to read. Porter Erisman has crafted an insider's loving portrayal of the world's largest e-commerce site, from its humble beginnings in Hong Kong and rural China to its present-day dominance of the online China trade... The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World. It's how the East was won.” ―The New York Journal of Books
“It is difficult to imagine anyone more qualified than Porter Erisman to provide Westerners with deep insight into one of the greatest business stories of China, and of this century. That Porter happens to be an extremely engaging writer with a wry and savvy eye makes this not only a must-read, but an utterly enjoyable one too.” ―Janet Yang, film producer of THE JOY LUCK CLUB and PEOPLE VS. LARRY FLINT
About the Author
Prior to joining Alibaba in 2000, PORTER ERISMAN worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile in the Yangtze, an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He lives in Shanghai, China.
Most helpful customer reviews
20 of 22 people found the following review helpful.
More of a personal expose and experience than a discussion of the company and what makes it great.
By Mark P. McDonald
This book should be called Erisman's World as its more about him and his experiences than it is about the company. Readers looking to get behind the scenes and really understand Alibaba and how it is different from what you would imagine will not find it here. Alibaba is not just the Amazon, Ebay, Paypal,etc.of China its a very different company. I sought out this book to understand those differences and found more personal ruminations, recollections and references about the author than the company.
Erisman is a former VP of the company and not active since 2008. Much has changed since then. Erisman was there at the start and this book concentrates on the discussions his role of international marketing. He was informed of much of the actions, strategic moves and decisions rather than being on the inside making them. That inside insight is what I was looking for and did not find.
The book is not without some gems, but you have to hang in there to find them in between the personal memoir approach. Readers will have to wade through the first 100 pages to get to them. There is an interesting description of social marketing starting on page 122 - 124. The book devotes the middle part to the Yahoo deal and a battle with eBay. Interesting but not as insightful enough if you are looking to understand Alibaba.
Perhaps my expectations for the book was too high, but given the subtitle on how the company is changing the face of global business I don't think so. Personal memoirs about important companies are a popular genre now. If you are looking for that, then please consider this book. But if you are looking for more, concentrate on the other books about Alibaba that take a more critical and comprehensive point of view.
11 of 11 people found the following review helpful.
The Importance of Trust
By FredTownWard
Capitalism works because it is based on reality so capitalists can fail if they do not accurately grasp the realities they are working under. This is the story of a man, Jack Ma, and a company, Alibaba Group, that succeeded because they already had or obtained a more accurate understanding of the realities of doing e-commerce in China than their competitors, both foreign and domestic, and one of the biggest of these is the issue of trust.
The truth is encompassed in all the complicated meanings of the classic word "guanxi", but what matters is the cause and effect. In China both historically and today stronger but more corruptible government combined with a weaker rule of law provides much less recourse after the fact for one who has been cheated so far more effort is put into getting to know, building relationships with, and learning to trust potential business partners BEFORE risking a lot of money, but for obvious reasons, this is a much harder thing to do in e-commerce. A good chunk (though by no means all) of Alibaba's success can be attributed to their coming up with various successful ways to build trust between potential e-commerce business partners in China and (not incidentally) in Alibaba itself: escrow payments held until the purchaser is satisfied, offering services for free to start out, and something as simple as offering online chat rooms so that potential clients who have never met can begin to get to know each other.
Of course as author Porter Erisman freely concedes, neither Ma nor Alibaba are perfect and everything they did can be learned (or learned from) by Western competitors, starting by reading this book. The cool thing about economic competition is that there are no final battles. Today's economic losers can be tomorrow's economic winners and vice versa if Ma and Alibaba ever forget how they got here.
Finally, it is fitting to note that one of Jack Ma's American heroes is (the movie not the book version of) Forrest Gump, a man much too stupid to get away with being sneaky and dishonest, so he settles for being honest and honorable. This course doesn't always lead to success, but most people everywhere want it to, and that counts for something, in business and in life.
9 of 10 people found the following review helpful.
The history (and future) behind the headlines!
By AmazonJavaJunki
Like many American's, I've watched the rise of Alibaba with tremendous interest in no small part due to the engaging CEO as well as the China connection. This book is not exactly what I expected; it starts out like a biography about the Alibaba CEO then seems to merge into an autobiography of the author...about mid-way, the book takes on the tremendous topic of Alibaba the company. Make no mistake about it, this is not a complaint...it was just unexpected. Once you read the book it will make sense why the author choose to include these personal details...the company - more than most - is comprised of the individuals and their decision-making process along the way. In fact, the rise of Alibaba is as unique and insightful as the CEO.
This is a fast read but highly engaging. Now, if you are searching for business insight...there is some contained between these pages especially toward the end of the book but that is not the focus. If you are searching for a biography or autobiographical account...well, this isn't exactly that either. It's a bit of a hybrid which only makes sense given the history (and future) of Alibaba.
And that is perhaps where this book shines; by understanding where and how Alibaba arrived at its current position in the world, the reader can better understand the how, why and what is likely to be the future of the company...and Alibaba just may play a more significant role in the future of business here in the West than anyone could have previously imagined.
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